That's true; given that comics readers have such ready access to Morrison and Moore, it's a bit harsh to then slam Gaiman for "only" being a pretty competent writer instead of a constantly live, sparking genius. As you imply, though, it's a bit wearing watching him steal something out of the Faerie Queene or whatever wholesale for the 403rd time and pretend he's being brilliant: if copyright laws held firm for more than a few centuries, Gaiman'd be completely f*cked.