'huge, queer and tawdry' but 'much admired by the public'

I heard about the Meyer books - vampire novels which are chaste and by a Mormon who does not watch R-rated films - and thought, oh dear. Then I had the misfortune to actually flick through one of them and dear heavens, the prose! It was like fanfic, ONLY WORSE. And the message...all this True Love Waits crap is bad enough wherever it rears its head, but attaching it to the icons of transgressive sexuality that are vampires is simply not on!